Trailer Analysis.

The typical codes and conventions of film trailers are normally, music, music is vital as it can suggest things like the style and genre of the film and also the plot of the film. Film trailers often have strong and effective voiceover that can draw attention to the main points of the film. They also have small pieces of texts in the trailer which can show important information such as the title, release date, some of the main stars that can draw attention to the audience as they may be a fan of the star/s in the film, the tagline and the director or producers of the film. In the film “The Happening” the conventions that are used are the names of the director/producer with phrases such as ‘from the directors/makers of…’ this is so the audience can connect ions between the films that they are watching and successful films in the past that they may have liked. Trailers are distributed on the internet, on the television, YouTube which is viral marketing, on the radio and in cinemas. YouTube is the most popular way from which trailers are being distributed recently. The target audience for ‘The Happening’ trailer are people in their late twenties, people who are fans of disaster movies and also most likely males.

The unique selling points are the stunt acts that happen as you can see below; it has been made to look like there are people jumping off a building. Also another unique selling point is Mark Wahlberg, as the main character in the film, fans of the film may be influenced to watch the film as they have enjoyed previous movies from him. The genre of the film is presented through the characters, you can see that the genre is disaster by the characters body language and facial expressions. You can see that they are scared and that nothing good happens in the film. The setting is very abandoned and normally in abandoned places good things don’t happen. The lighting also presents the genre of the film by its being really dark and glum, the lighting makes the film look negative and scary. The music presents the genre of the movie by it having very tension building noises and then big bangs in random places, which gives the audience a bit of a fright. You get a better idea of what the film is about by the trailer instead of the poster, this because when looking at the poster you can only assume what the film is going to be about by the picture, the surroundings on it and sometimes by the director and the main actor. When watching the trailer normally the voiceover hints what the film is about and you can see some of the parts in the movie which shows what it is actually about instead you having to guess. From the trailer you also get to see the director/producers of the film, previous films that the director/producer has made. When the film is coming out and the certificate of the film. All of the information from the trailer makes it more desirable because it makes you want to find out everything else that happens in the movie as the trailer isnt really detailed its just a teaser. The advantages of using an internet trailer to promote a film over using a poster campaign is that more people will view it as everybody uses the internet nowadays, if you use a poster not as many people will notice it or pay much attention to it.