Poster analysis.

The genre of the film is ‘disaster’. You can see this as the mise-en-scene shows that the picture is based with the characters in the middle of the road, there are papers flying around and everything looks weird. The picture is also very dark and the weather looks foggy and dim. The characters look very scared and they are huddled together, holding each other tight, this makes them look very scared. There is one main special effect in this picture which is that it looks distorted. The storyline suggests that as there are only three characters and nobody else around that they might be the only ones alive. It also suggests that something has happened for the natural disaster to take place, looking at the picture it makes you think that as the picture is distorted and everything is flying everywhere that an earthquake might be taking place. The title has been designed this way to emphasise the word ‘HAPPENING’, this makes the audience expect that there has to be something that happens in order for the main disaster to take place. In the poster the man is represented in a dominant way as he looks like he is protecting the lady and the child. He also doesn’t look as scared as the other characters do. This is the typical stereotype for males. The female and child looks scared and helpless which is a typical stereotype for females. The setting is represented as most probably a city in America, with tall buildings and deserted streets with nobody around but the main characters that are in the middle of it all. The setting is very dark and glum which gives off a negative vibe, this makes the audience realise that the storyline isn’t going to be something positive. I think that people who like action and disaster movies and people who are fans of Mark Wahlberg would be most interested in going to see this film as they might like him and previous films that he has been in. The main unique selling point is the main actor (Mark Wahlberg); he is the unique selling point because his fans would pay to see his films as they may have liked his previous ones. The film company that produced this film was 20th Century Fox, this is a major Hollywood company. The other films that they have produced are 'Dr Dolittle', 'X-men', 'Black Knight' and many others.