Advert Analysis.

Advert Analysis

 

The first advert I am analysing Halle Berry’s perfume called Halle. Halle Berry is looking straight towards the camera (which is a direct mode address), smiling, her face is not straight towards the camera as she is looking over her shoulder. She’s smiling more through her eyes than her mouth and is giving some type of seductive look. The connotations of this are that she wants to build a relationship with the viewer to make them want to buy the perfume thinking that they will smell like her. This person has been chosen because she is the actual owner of the perfume, as the perfume is called the owners name and the owner is in the advert it automatically stereotypes that only women should wear this perfume. The stereotype of this is The Beauty Bunny. We all automatically think about how Halle Berry is beautiful so by using this perfume we should end up like her. The model has her back turned to the camera but her face turned forward and her hand is on her shoulder. The model is very revealed in this picture showing all flesh, the only thing that is being shown on her are many bangles. This makes you think that wearing the perfume will make you very sexual and that you don’t have to be wearing much to look beautiful. It also raises your confidence as you’ll automatically think that the perfume will make you very attractive like Halle Berry as she is such a famous person. The setting of the picture is on a beach which means that wearing the perfume is very peaceful and holiday like. There is high key lighting used as the whole picture is bright. The model herself and the perfume are the only two things that stand out in the advert; this could possibly mean that you’d smell so nice that you’ll stand out amongst the crowd. The actual product on the page is not very big; I think this is because if you see the page you’ll automatically look at the model (Halle Berry) and what to see what the advert is about anyway. The target audience for this advert are females because they are most likely to wear perfume that has the label of a woman and the advert raises esteem. This advert could also have the target audience of males to buy for a female as the model is revealed a lot, this shows sexual intimacy and would make a man think that their wife’s/girlfriends will turn out like Halle Berry if they were the perfume. The social class of this advert is C1-B.

The second advert I am analysing is P-Diddy’s fragrance called I Am King. P-Diddy is looking directly at the camera (which is a direct mode address), he isn’t smiling but looks very bold, the connotations of this is that if you wear the perfume then you will look bold and confident. This person has been chosen because he is the actual owner of the fragrance, this stereotypes that the fragrance is for males as the person that has made the fragrance is a male. The model is standing on a slight angle but still towards the camera, this gives the model a strong presence, the model also has his hand in his pocket which is quite casual considering he is one of the most well known people everywhere. The model is dressed in a black and white suit. This looks very smart and neat and makes you think that if you wear this fragrance you will turn out like this model (smart and bold). The setting is in a dark room with only a few lights, the connotation of this is wherever you go you are most likely to stand out. The lighting is low key which makes the whole picture quite dark and gloomy. The white suit stands out the most in the picture. Again the product on the page is quite small but seeing that the model is already very famous will make you want to look at the page anyway. The target audience are males as when males look at the advert they automatically think buying the fragrance will make them like the model. The target audience could also be females to buy for males as they think that if their boyfriend’s/husbands wear the fragrance he’ll stand out like the model. The stereotype of this is beautiful people. The social class category this advert goes in is C1-B.

Comparison

The main differences in how the models are represented are that the first advert ‘Halle’ is very feminine and this shows by how the female is dressed showing a lot of flesh, the whole advert is very relaxed and calm. In the second advert ‘I am king’ the advert is very dominating and bold, it’s very masculine.

There is an obvious difference in the target audience as the first advert has a woman in it meaning that it is most likely for females and the second advert has a man in meaning that it is most likely for males.

The persuasive techniques that have been used are the same as they are both based on beautiful people; this is so the audience automatically think that buying the product will make them beautiful.